Smoky Mountain Blog

A Smoky Mountain journal discussing nature, current news, special events, the best of things and the worst of things.

Tuesday, September 27, 2005

Heritage Log Homes Consolidates and Expands in Sevierville

After completing 32 successful years in Sevier County, the Heritage Log Home facility will finally open a new, centralized location on the interstate, right across from the new Bass Pro Shops Superstore, and close to its model home on Route 66, the famous Exit 407 going into Sevierville.

The new 70,000 square foot facility will open in the new Smith-Thomas Technology Park, and CEO Bill Parsons said, “This is going to be so much more efficient,” having the administrative offices, mill and production facilities all under one roof.

President of Heritage Log Homes, Mike Magill said the new location will allow them to grow at a faster pace. Last year they set a new production record and they expect to top it again this year. Magill said the log home market has matured and more people realize that log homes are not just a trend, but more a home with a more comfortable feel than brick or other exteriors.

“We really don’t sell log homes,” said Magill. “We sell an opportunity to live a particular lifestyle.”

Heritage has separated itself from competitors in quality, technique and marketing, he said. The company holds several patents for new homebuilding technology.

And we always love to hear how important a good employee base is to the success of a business. Magill said, “The most important heritage we have is our employees. There’s not enough I can say about the team of 85 that represents Heritage.

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